Michael Vullings, General Manager of Digital Customer Strategy at News Corp, and co-author of Changing the Game an upcoming playbook on leading business transformation, joined us for a webinar where he shared insights into the inner workings of News Corp’s approach to customer experience.
Michael was due to speak at the Sydney Digital Transformation Conference but due to the COVID-19 situation all presentations were switched to webinars. A great presentation on how to design a customer-led transformation program.
A well-co-ordinated and centrally-led transformation program can play a key role in driving rapid and substantial improvements throughout the organisation, to enable the company to get closer to its customers, and take full advantage of market opportunities. Transforming parts of a company, a function or a customer journey is an enormous undertaking. To deliver breakthrough results can require a substantial shift in the company’s strategy and a portfolio of initiatives that will enable the company to advance towards a new future. This session explores the topic of how to design a customer-led transformation program and get early traction, with an emphasis on practical examples for getting started and how to build a strong foundation for achieving scale and impact.Michael Vullings, General Manager, Digital Customer Strategy, News Corp