The Digital Transformation Conference is a global series with events across the UK, Europe, North America, Asia & Australia, however with a global pandemic the events industry have pushed their offerings online. In Roar Media’s first online only event they welcomed a variety of digital business leaders from a range of industries sharing their stories on digital transformation and their response to COVID-19. One of the events keynotes was Dave Vincent, Chief Digital Officer at Tourism Northern Ireland who offered his perspective on digital transformation and why it may no longer be the ‘golden ticket’.