Nick King, Insight Director from AutoTrader UK is responsible for analysing and interpreting trends in consumer adoption of technology and in turn what that means for manufacturers and retailers. Nick focusses on demonstrating strategies for customer acquisition and retention through digital and traditional offline channels. Nick presented as part of the European Digital Transformation Conference that took place online in October 2020, you can watch the presentation here and the Q&A session that took part alongside.
Watch the presentation here!