[WATCH] The Bose AR Story: Creating a New Ecosystem Business Model in a Traditional Product Company with Rachael Schwartz

Rachael Schwartz joined the Digital Transformation Conference in 2019, then Head of Strategy within the Consumer Electronics Division at Bose Corporation. In this presentation Rachael talks about augmented reality with Bose and how they went about creating a new business model to better suit the technological and digital needs in their offering.

Watch the presentation here!