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[ARTICLE] The UK & European Online Digital Transformation Conference Preview: March 4th, 2021

Chris Towers, Head of Events, Roar Media

The Online Digital Transformation Conference returns for another UK & European time-zone serving event and welcoming some brilliant folk from a variety of industries and backgrounds working within enterprise digital transformation. The series to date has operated on numerous time-zones around the world and continues to serve up content relevant to different regions and in an online format whilst the world slowly returns to a state of normality, whatever that might be. The global series looks to return in its live in person format in the second half of this year but of course the situation continues to be monitored.

The UK & European edition returns for a fourth time this week and will run from 08.45 (UK) / 09.45 (CET) on Thursday with presentations, live Q&A sessions, interviews and a panel discussion approaching different topic areas falling within digital transformation from the people elements to the technology side. It’s free to register!

Future Proofing Strategy

The day will begin with a fireside chat with Tariq Maonah, Digital Product Lead at Legal & General. Tariq is business expert when it comes down to agile transformation and strategising within digital development. In this interview I will be putting questions to Tariq on future proofing transformation strategy, leading digital change management, failure rates, and business beyond the pandemic. This promises to be a chat brimming with insights and ideas for all those working in any level of transformation and overall strategy.

How to Overcome Departmental Silos

We will then be joined by Aishling Finnegan, Digital Transformation Officer for Conga who will be presenting on ‘Revenue Operations Transformation – How to Overcome Departmental Silos, Conflicting Priorities & Other Barriers to Maximize Your Revenue Yield’ for a keynote presentation and Q&A session. Revenue operations have been significantly improved by the rise in digital technology but how do we maximise successful transformations of revenue ops, overcome departmental silos, conflicting priorities and other barriers to maximise return on revenue yield. Conga’s solutions drive transformations, no matter where you are in your journey from getting started, through scaling and optimisation/expansion. Leaning on the experience they have supporting customers through their innovation journeys to provide insights into the optimal pathways to data driven revenue operation enhancement. 

Building World Class Product Teams

Liam Dyson, Head of Digital Product from BT joins next who will be offering tips and insights into building world class digital product teams looking at the cultural elements of enterprise transformation to instilling a culture of innovation from within. Liam is responsible for 25+ product squads focusing on delivering the best digital experiences for BT & EE customers. The session will also include a Q&A session for the online audience to put forward their questions.

Accelerated Digital Innovation

The opening session of the day will wrap with a presentation from Paninya Masrangsan, Senior Flow Advisor, at TaskTop who will provide actionable insights on how to prove the ROI of transformation decisions with value stream management amongst accelerated digital innovation and emerging technologies.

The Digital Transformation Journey

After a short break we will heat from Hotelbeds Chief Product & Technology Officer on their road to digital transformation, the challenges that they have faced and the successes gained throughout that transformation journey. You’ll learn the common challenges in any roadmap and overcoming those in difficult times and then have the chance to put your questions to Simon Matthews once the presentation has wrapped.

The OKR Framework

We will then hear from Unlock:OKR, in this presentation, you will learn how to leverage the four superpowers of OKRs to transform your organisations operating system to focus on outcomes, instead of output. Whether you’ve never heard of OKRs, or you are an OKR guru, this session will be packed with helpful information that you can take back to your organisation to start utilising instantly.

Building Innovation Labs

Maxine Paintain, Lead Product Manager from the Department for Work & Pensions within the UK Government will then be presenting on how they went about building their innovation labs and the success they have had from doing such. We will then be putting questions forward for Maxine around digital innovation and how they established their innovation labs with audience engagement welcomed.

4 Facets of Digital Agility

Agile is a mindset generally accepted by all organisations, however the principles of agile have been around for years and we need to explore how to use a pragmatic combination of the four facets of agility for continued and lasting innovations. This session from Adaptavist will cover complexity thinking, a key to todays changing world with complex systems and multiple feedback loops. People & leadership are another element vital to success, conventional ways of thinking won’t help us succeed in today’s world, we need to address this and have empathy with how we interact and how to improve employee engagement. Technical & cultural practices need to be monitored for high performing teams to exist & collaborate effectively. The final facet is tooling & automation, these are monitored by flow metrics to ensure all decisions are data driven. 

Unlocking your Transformation Potential

The day will finish with a brilliant panel session with three digital business leaders with proven transformation success. We will find out how they broke away from legacy mindsets, the rapid evolution of the digital workplace and workforce, the ingredients to successful enterprise digital transformation and so much more!

Register for the event for free today! Hope to welcome you this Thursday (March 4th, 2021).

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