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[ARTICLE] Getting Culture Right within Enterprise Digital Transformation

Chris Towers, Event Director, The Digital Transformation Conference Series [Roar Media]

An often overlooked element in the getting digital transformation right is workplace culture. The culture within an organisation plays a vital role in the successful implementation of digital transformation initiatives or programmes. Getting the culture within an organisation is often the most important and most difficult area of gaining success within transformation. I have been fortunate enough to work with and hear from many brilliant leaders at the forefront of digital innovation over the years through orchestrating the Digital Transformation Conference series and have been enlightened to many key attributes on leading that change, my thoughts below.

Embrace change

Digital transformation involves a profound change in how businesses operate and engage with technology. Such change can be unsettling for employees if they are not adequately prepared or if the workplace culture discourages innovation and agility. A positive and adaptive culture encourages employees to embrace change, fostering an environment where they are more receptive to adopting new technologies and processes. A culture that promotes continuous learning and celebrates experimentation provides a fertile ground for digital transformation to flourish.

Collaborate & communicate

In the age of digitalisation, seamless collaboration and communication are vital for successful transformation initiatives. A strong workplace culture encourages open communication, teamwork, and knowledge sharing. Employees are more likely to participate in cross-functional projects, exchange ideas, and contribute to collective innovation. When a culture of collaboration is cultivated, silos are broken down, and barriers to digital transformation are dismantled.

Get ‘innovation’ right

Innovation is at the heart of digital transformation, and a workplace culture that fosters creativity nurtures innovation. When employees feel empowered to think outside the box, take calculated risks, and propose novel solutions, they become instrumental in driving digital transformation forward. Cultivating a culture that recognises and rewards creative ideas motivates employees to actively contribute to the transformation journey.

Customer obsessed

Digital transformation is not solely about implementing new technologies but also about enhancing the overall customer experience. A customer-centric workplace culture instills a deep understanding of customer needs and preferences. As employees are more attuned to customer feedback and demands, they can identify pain points and propose digital solutions that align with customer expectations, ultimately leading to improved products and services.


The pace of digital change demands agility and adaptability from organisations. A workplace culture that values these qualities empowers employees to respond swiftly to market shifts and emerging technologies. It enables organisations to experiment with different approaches, learn from failures, and pivot quickly when necessary. An agile culture ensures that digital transformation becomes an ongoing and iterative process, allowing businesses to remain competitive and relevant in dynamic markets.

Become the right leader

Leadership plays a pivotal role in shaping workplace culture during digital transformation. Leaders must act as change agents, guiding employees through the transformation journey and setting the example for embracing new technologies and practices. A leadership team that embodies a digital-first mindset and supports a culture of innovation paves the way for a successful transformation. Moreover, transparent communication and a clear vision from leaders help employees understand the importance of digital transformation and their role in it.

The talent within

A positive workplace culture that prioritises digital transformation can significantly impact talent acquisition and retention efforts. In the digital era, skilled professionals seek organisations that promote innovation, offer growth opportunities, and embrace modern technologies. A forward-thinking culture not only attracts top talent but also motivates existing employees to stay, reducing turnover and associated costs.

In conclusion, workplace culture stands as a critical factor in the success of digital transformation initiatives. An innovative and adaptive culture fosters an environment where change is embraced, collaboration is encouraged, and creativity is celebrated. It empowers employees to put the customer at the centre of their endeavours, promotes agility and adaptability, and attracts and retains top talent. As organisations continue to navigate the digital landscape, prioritising workplace culture alongside technological advancements will be the key to unlocking the full potential of digital transformation and staying ahead in a rapidly evolving world.

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